To raise the bar with every tournament is already a tradition for Mobile Legends: Bang Bang. The M2 World Championship continued it and set several records by viewership stats.
In our article, you’ll find out how the event almost became the most popular in mobile esports and easily overtook IEM Katowice 2020 in CS:GO and even The International in Dota 2.
The final stage of the M2 World Championship took place from January 22 to 24. It included eight teams, all from Southeast Asia, the main region of the discipline. Like the group stage, the playoffs were held offline, and the hotel Shangri La in Singapore was the venue.
The new record in the discipline
The stakes were high: the group stage lacked only 18% viewers more for the new Mobile Legends record, but this situation was fixed on the playoffs’ Day 1. As a result, the record was updated four times in three days.
The first day gathered 2,1MPeak Viewers! It happened during the matches of OMEGA and the Indonesian champions from RRQ. The game could have become the revenge for the group stage match, but RRQ was able to beat their competitors for the second time.
The second day was incredible. RRQ Hoshi fell into the lower bracket after the match with Burmese Ghouls from Myanmar. This game updated the record — 2.2 million viewers.
RRQ Hoshi faced Bren Esports (the champions of the Philippines) in the lower bracket. This meeting became the second most popular match of the tournament and attracted 2.6 million spectators. RRQ were eliminated, and Bren Esports advanced to the final.
The RRQ's elimination was a shock for the fans, as more than 70% of people put their bets on their victory by in-game voting. However, Bren's success is not accidental, because the team started to dominate in the group stage, where it did not lose a single match.
The last match of the tournament between Bren Esports and Burmese Ghouls was held in BO7 format. Despite the exhaustion of the participants and studios, the grand finale attracted 3 million viewers!
Bren Esports were awarded live, and KarlTzy was announced as the MVP of the tournament and received an additional $3,000.
The M2 World Championship has become the most popular tournament within the discipline. Before it, the title belonged to MPL ID Season 6, but after M2, the Peak Viewers mark has increased by 122%!
Mobile Legends successfully competes with traditional esports
There’s a stereotype in the esports community that mobile esports isn’t interesting for viewers and doesn’t gather the viewers at the streams. MLBB has proven that it can overtake such disciplines as CS:GO and Dota 2.
Let’s compare the M2 World Championship with the most popular tournaments in key esports disciplines. The “useless” mobile esports is quite ahead of Dota 2, CS:GO and Valorant, gathering much more online viewers than LANs like IEM Katowice 2020 and The International 2019. The tournament lacked just 20% to overtake Worlds 2020, the most popular championship of the past year.
The M2 World Championship is leading not only within the discipline. If we compare the results with other popular mobile games, the ML:BB tournament overtook Arena of Valor, its direct competitor. M2 got a second place among all mobile esports competitions. But the tournament could be considered even first in mobile esports as the current leader PUBG Mobile Global Championship Season 0 has with 3.8M Peak Viewers, but mainly because it counted in-game spectators who collected prizes in game client. You can find more details about this event and the top 5 mobile esports games in our future reports.
M2 World Championship audience: who are they?
Half of the M2 World Championship audience consists of Indonesian-speaking viewers, which only proves the discipline’s popularity in this region. 18% and 17% go to spectators from Myanmar and the Philippines, and English-speaking viewers comprised only 8%.
Moonton took care of the discipline’s fans and provided broadcasts in many languages so that the tournament could even be watched with Russian casters.
Burmese Facebook broadcast was the most popular — 918K Peak Viewers. It is both a record for the platform and this language as a whole. On NimoTV, the Indonesian studio had the biggest number of viewers - 702K at its peak.
Let's highlight the general growth of popularity of the discipline in Myanmar. If we compare the region’s results at MPL MM Season 5 and M2, then the peak mark increased from 144K to almost a million viewers. In addition to the general interest in MLBB, the region has become very active because their countryman Burmese Ghouls reached the final.
By the way, even monks and paramedics watched the final battle and supported their team: that only proves the mobile esports popularity in Myanmar.
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